Custom website development
A site built from scratch around your offer, engineered to load fast and convert, not a theme with your logo dropped in.
What we build.
The website, the backend, the database, the booking engine, the dashboards, and the automation a service business actually runs on. Built once, owned by you, managed after launch.
Backend infrastructure and custom software
The application layer behind the site: business logic, APIs, integrations, and the infrastructure it runs on.
Database design and architecture
A schema built for your records, owned by you, exportable at any time, with the integrity rules that stop dirty data.
Booking and scheduling systems
Booking that understands services, staff, travel, and availability, with reminders and rescheduling built in.
Custom CRM and admin dashboards
The control surface: staff permissions, business settings, and a reporting view that answers what is actually happening.
Workflow and follow-up automation
Follow-up that runs whether or not anyone remembers: instant lead response, quote chasing, reminders, reviews, reactivation.
AI agents wired into real workflows
One agent, one workflow, connected to your actual systems, with an escalation path and logs. Not a chat bubble.
Website security review and hardening
An external review of what your site exposes, the fixes applied, and monitoring so it does not quietly regress.
Local search and Google Business Profile
Getting found in the map pack and local results: profile optimization, category alignment, location pages, review velocity.
How an engagement works
Three levels, so you can decide how far you want CASRA to take the business. Every level is a fixed implementation price with defined deliverables, then a managed monthly plan after launch. We do not quote from a menu of hourly rates and we do not publish a price list, because what you need is scoped on a call before anyone puts a number on it.
- Essential (Fix It): The digital foundation done properly. A custom site that loads fast, converts, and is not quietly exposed. A business whose site is dated, slow, or insecure, and whose customers find them through search before they ever call.
- Professional (Grow It), most popular: Everything in Essential, plus the backend, database, and admin controls that turn a website into the system the business runs on. A business losing leads between the website and the calendar, or running operations out of spreadsheets and disconnected tools.
- Premier AI (Automate It): Everything in Professional, plus a custom AI agent wired into a real workflow with a human escalation path and logs. A business where a repeatable, high-volume workflow is capped by staff hours: answering leads, qualifying, booking, or chasing follow-up.
Terms that do not change
- Fixed before work starts: Scope and price are agreed up front. No hourly meter, no surprise invoice at the end.
- Half at signing, half at launch: The deposit funds the build. You see the working system at the halfway point, against money already paid.
- Managed monthly: Hosting, backups, uptime and vulnerability monitoring, updates, and ongoing technical checks.
Third-party software, ad spend, telephony, SMS, model usage, processing fees, and paid subscriptions are separate when required. Premier AI covers one defined agent and workflow; additional automations, agents, or major scope expansions are quoted separately.
Not sure which level fits?
That is what the call is for. Tell us what you are running now and what is breaking, and we will tell you what it takes to fix it.